Three of MindHandle’s marketing programs have been named finalists in this year’s Marketer of the Year Awards by the DFW chapter of the American Marketing Association. Over 300 entries were submitted for this year’s competition, with 50 finalists ultimately being selected for the 25 professional categories.
Our inbound marketing campaigns for hard-money lender Residential Capital Partners earned us a spot as a finalist in the real estate category. We are also a finalist for the healthcare category, thanks to our extreme brand makeover for the aesthetics medical device provider, Eclipse. And our campaign titled “The Way Forward Is You” for North Texas’ largest healthcare system, Texas Health Resources, earned us a spot as finalist for the internal marketing category.
“The Marketer of the Year ceremony is the crowning event of our chapter’s annual calendar.”
- Brad McCormick, President Emeritus, DFW American Marketing Association
The American Marketing Association will reveal their selections for Marketer of the Year in each category during their virtual awards show on September 23. Each entry required a case study at least six pages long outlining the marketing challenge, objectives, actions taken, creative work, results, and supporting documentation. Submissions will be judged by a panel of 18 marketing executives, such as VPs of marketing, professors, and chief marketing officers. Finalists and winners are chosen based on a combination of strategy, creative and measurable results.
The American Marketing Association has 30,000 members from 76 professional chapters and 250 collegiate chapters across the US. The AMA was formed in 1937 with the merge of two preceding organizations, the National Association of Marketing Teachers and the American Marketing Society. The mission of the Dallas-Fort Worth Chapter is to educate, support, and enhance the performance of its members and marketing professionals in the Dallas-Fort Worth metroplex.
See our campaigns deemed finalists by the American Marketing Association in our portfolio.