Recently, I had the privilege to sit with our business development team along the sales journey of a new client. Our goals in the conversations that comprise these meetings are pretty simple: Remove barriers and get to the next conversation. The barriers are usually invisible constructs, present only in the prospects’ minds, but with the potential to block us from doing business together. So the art of the sale is really the act of throwing paint on invisible objects, making them visible only for long enough that we can smash them together.
What do musicians and marketers have in common? We are both masterful remixers.
Think about cover songs. Why do we love them? Because they’re an expertly mixed cocktail: 1 part novel, 1 part nostalgia. We’re simultaneously comforted by a familiar tune and thrilled by the creative reimagination.
Last week, MindHandle racked up not one, two, or three, but FOUR awards at the American Marketing Association’s Marketer of the Year Awards. That includes the top honor as overall Marketer of the Year! We’re celebrating this week, and you can, too, by listening to MindHandle Mix 18: Promise to Care, a playlist inspired by the award-winning magnetic storytelling we crafted for Texas Health Resources.
At first glance, real estate investors and rock stars appear to have little in common, when, in reality, they share a major common passion: money.
Cold, hard cash is one of the most common subjects of top music hits around the world. And while dropping brand names for luxury watches and shoes might seem like surface-level swaggery, if you dig a little deeper, you’ll find stories about ambition, motivation, and freedom. Money stands for a lot more than money.
As a welcome to our newest client, Oldner Lighting, this week’s MindHandle Mix is a salute to the power of light! Owner and lighting master Scott Older uses his talents to bring out the emotion of commercial and residential spaces. Simply put: he transforms that space into a place by putting it in the best light.
Much like our playlist, Scott is truly eclectic. He’s a lighting designer, cyclist, nutrition junky, and even a musician! Give MindHandle Mix Vol. 16 Light On a listen and you’ll find a full spectrum of songs to love.