pull n. – a force drawing someone or something in a particular direction or course of action.
Supply chain issues. COVID-19. The Great Resignation. Quiet Quitting. According to conventional logic, the U.S. labor market is past-due for some relief. Unfortunately, that doesn’t seem to be the case. Last month, U.S. worker productivity levels reached at an all-time low. Shortly thereafter, it was announced that over 70% of economists believe that we’ll be in a recession by mid-2023—if we’re not already in one.
But what does this mean for employers? How do we connect with our current, and potential, workforce while maintaining our competitive edge?
In the age of the Great Resignation, there’s been no shortage of signs that many employees are beginning to look for new opportunities that better align with their priorities. Three fundamental truths remain:
- Burnout is sky high.
- Dissatisfaction is still running rampant.
- Employees are putting life ahead of work and want a company that mirrors that priority.
Recently, I had the privilege to sit with our business development team along the sales journey of a new client. Our goals in the conversations that comprise these meetings are pretty simple: Remove barriers and get to the next conversation. The barriers are usually invisible constructs, present only in the prospects’ minds, but with the potential to block us from doing business together. So the art of the sale is really the act of throwing paint on invisible objects, making them visible only for long enough that we can smash them together.
What do musicians and marketers have in common? We are both masterful remixers.
Think about cover songs. Why do we love them? Because they’re an expertly mixed cocktail: 1 part novel, 1 part nostalgia. We’re simultaneously comforted by a familiar tune and thrilled by the creative reimagination.
