What Type of Hero Is Your Employee?

For centuries, storytellers have employed tools to create and understand the Heroes in their narratives. They work tirelessly to define their Hero from the inside out: from their motivations, fears, and desires, to their mannerisms, appearance, and habits. One of the most popular and time-tested tools for character development? Character personas. And they’re one heck of a tool for HR and internal comms pros too.

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The CPO is the new CTO

For years, headlines have shouted how it’s critical for Chief Marketing Officers (CMO) to partner with their Chief Technology Officers (CTO) to create new marketing dynamics. We agree it’s important. Between emerging digital media, third-party delivery, increased hand-held tech in every multi-unit model, and upticks in pressure from the credit card industry, the race to upgrade and raise the tech bar is well underway.


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How Our Brand Agency Became An Art Gallery, Too

One step into our office and you know you’re in an agency rooted in the tradition of art. Paintings, sculptures, and mixed media artworks greet you from the moment you step in the door – many of them created by hot shots in the Dallas art scene, including our very own agency partner and chief creative officer, Ken Womack.

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Brands “Ahead of the Curve” before “Flattening the Curve”

Cruises and flights canceled. Colleges and universities sending students home to watch lectures online. Public schools closing. Offices asking employees to telecommute. Concerts, parades, festivals and sporting events postponed indefinitely.

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Introducing MindHandle Mix Vol. 1: Flannel & Flint

Acoustic tunes to play when cozied up around the campfire.

Music is one of the oldest forms of storytelling and today, we’ve got the story behind our resident master storyteller, Eric Harris, and his passion for music. Check out our very first agency playlist, MindHandle Mix Vol. 1: Flannel & Flint, created by Eric himself, and read the following interview to hear why he chose to share this particular mix of songs with the world.

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Stories Open the Door to Your Mind

"We're on the same page."

"Are you riding this wavelength?"

"Now you're speaking my language."

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New Fish City Grill Branding Featured in Food & Beverage Magazine

When Bill & Lovett Bayne opened their first restaurant, they wanted to create a comfortable place for neighbors to enjoy great seafood at affordable prices. Now, after twenty-five years of growth, Fish City Grill is launching a new logo as part of a rebranding campaign designed to reflect the evolution of the restaurant.

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Anecdote vs. Story. What's the Difference?

While storytelling is MindHandle’s gift to the world, we're aware it's also somewhat of a buzzword in marketing, as the entire org chart learns to embrace humankind's most enduring form of communications.
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