The CPO is the new CTO

AN INCOMPLETE MODEL

For years, headlines have shouted how it’s critical for Chief Marketing Officers (CMO) to partner with their Chief Technology Officers (CTO) to create new marketing dynamics. We agree it’s important. Between emerging digital media, third-party delivery, increased hand-held tech in every multi-unit model, and upticks in pressure from the credit card industry, the race to upgrade and raise the tech bar is well underway.

 

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Super Bowl Monday Morning (Brand) Quarterbacking

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How Our Brand Agency Became An Art Gallery, Too

One step into our office and you know you’re in an agency rooted in the tradition of art. Paintings, sculptures, and mixed media artworks greet you from the moment you step in the door – many of them created by hot shots in the Dallas art scene, including our very own agency partner and chief creative officer, Ken Womack.

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Brands “Ahead of the Curve” before “Flattening the Curve”

Cruises and flights canceled. Colleges and universities sending students home to watch lectures online. Public schools closing. Offices asking employees to telecommute. Concerts, parades, festivals and sporting events postponed indefinitely.

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New Fish City Grill Branding Featured in Food & Beverage Magazine

When Bill & Lovett Bayne opened their first restaurant, they wanted to create a comfortable place for neighbors to enjoy great seafood at affordable prices. Now, after twenty-five years of growth, Fish City Grill is launching a new logo as part of a rebranding campaign designed to reflect the evolution of the restaurant.

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