In a world where brands spend millions to get a small chunk of time on the world’s largest media stage, we are used to the same archaic formula: puppies, celebrities, puppies and celebrities or the occasional out-of-the-box bouncing QR code. That has been the successful formula for Big Game advertising since its inception. Change the ingredients to that formula, and good luck cracking the USA TODAY Top 25. No matter the brand and no matter the product, that formula is the ticket to the most eyeballs.