Internal communications teams do a lot of heavy lifting to support their organizations, acting as messengers with incomplete information and little time to control quality or frequency. As a result, many companies see their employees tune out. 

In a world where brands spend millions to get a small chunk of time on the world’s largest media stage, we are used to the same archaic formula: puppies, celebrities, puppies and celebrities or the occasional out-of-the-box bouncing QR code. That has been the successful formula for Big Game advertising since its inception. Change the ingredients to that formula, and good luck cracking the USA TODAY Top 25. No matter the brand and no matter the product, that formula is the ticket to the most eyeballs.

Employee engagement is having a moment. While it’s common to find the term used interchangeably with job satisfaction, they’re not synonymous—they’re more like two halves of the same coin. Understanding the distinction will set better expectations, and focus your employee engagement strategy.

While employment branding plays a critical role in attracting new talent to your workforce, it can also have an incredible impact on employee engagement. Branding not only aligns employees with your vision, mission, and values, but it also contributes to a culture your employees can be proud to promote and share with others.

Improving employee retention prevents your organization from becoming a revolving door of talent. But to keep your best people, you need an employee retention strategy that boosts engagement and makes employees eager to remain a part of your organization and culture.