There are many factors to consider as you set out to build or strengthen your company’s employment brand, including the type of branding content you desire and the tone of your internal messaging. You'll also need to resolve one critical component of internal communications: How quickly your company’s brand should communicate.

Imagine this: In one of your conference rooms, there’s a long, horizontal line drawn on a whiteboard. On the left side is the word “fast.” On the right, “slow.” Now imagine representatives from HR, Marketing, Operations and Internal Comms are all sitting in that room.

pull n. – a force drawing someone or something in a particular direction or course of action.

Supply chain issues. COVID-19. The Great Resignation. Quiet Quitting. According to conventional logic, the U.S. labor market is past-due for some relief. Unfortunately, that doesn’t seem to be the case. Last month, U.S. worker productivity levels reached at an all-time low. Shortly thereafter, it was announced that over 70% of economists believe that we’ll be in a recession by mid-2023—if we’re not already in one.

But what does this mean for employers? How do we connect with our current, and potential, workforce while maintaining our competitive edge?

We are proud to announce our new partnership with Nothing Bundt Cakes as we launch an employment branding campaign initiative to fill company-wide roles across 450 bakeries in North America. Together we can Bring the Joy.

In the age of the Great Resignation, there’s been no shortage of signs that many employees are beginning to look for new opportunities that better align with their priorities. Three fundamental truths remain:

• Burnout is sky high.
• Dissatisfaction is still running rampant.
• Employees are putting life ahead of work and want a company that mirrors that priority.

Let’s get one thing straight: It’s not quitting, they’re just tired.

American workers have had enough.

Enough of their employer’s broken promises, of unhealthy work/life balance, toxic workplaces, being overworked and underpaid—and they aren’t holding back their collective disappointment.

In recent months, many have flocked to TikTok to share their stories of “quiet quitting” and stand in solidarity with their peers. The similarities between this trend and last year’s Great Resignation—a period in 2021 that saw close to 4 million workers leave their jobs each month—are staggering, to say the least. It indicates a clear and present disconnect between many organizations and their own employee experience initiatives. A disconnect that, if left unchecked, could evolve into a larger, potentially more devastating employment branding problem.

For now, at least, most folks aren’t actually quitting their jobs, they’re just choosing something new: themselves.

Internal communications can be daunting. It’s the gray space within an organization – does HR handle it? Does marketing take it on? Who is responsible for communications within the organization, and how do we attract prospects to what we have to offer?

DALLAS, March 4, 2022 -- MindHandle, an Employment Branding Agency that focuses on recruiting, retention and engagement, is partnering with Texas-based Frost as its employment branding agency of record. MindHandle will work hand-in-hand with Frost to develop, refine and promote the Frost culture with its 4,700 employees across more than 150 financial centers.