Let There Be MindHandle Mix Vol. 16: Light On

As a welcome to our newest client, Oldner Lighting, this week’s MindHandle Mix is a salute to the power of light! Owner and lighting master Scott Older uses his talents to bring out the emotion of commercial and residential spaces. Simply put: he transforms that space into a place by putting it in the best light.

 

Much like our playlist, Scott is truly eclectic. He’s a lighting designer, cyclist, nutrition junky, and even a musician! Give MindHandle Mix Vol. 16 Light On a listen and you’ll find a full spectrum of songs to love.

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What Type of Hero Is Your Customer?

For centuries, storytellers have employed tools to create and understand the Heroes in their narratives. They work tirelessly to define their Hero from the inside out: from their motivations, fears, and desires, to their mannerisms, appearance, and habits. One of the most popular and time-tested tools for character development? Character personas. And they’re one heck of a tool for marketers, too.

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Cast Off Your Week With Mindhandle Mix Vol. 15: Gulf Vibes Only

This week’s MindHandle Mix is inspired by one of our favorite restaurants, Fish City Grill. Last year, we got to deep dive into the Fish City Grill experience to rebrand the restaurant chain inside and out (and racked up a few ADDYs along the way including “Best Restaurant Marketing.”) They’ve been our client and preferred source of oyster nachos ever since.

 

We love Fish City Grill because their brand is modern and friendly, with a dash of irreverence, and a lotta love for darn-tasty, fresh fish. So if you’re daydreaming of a coastal vacation like we are right now, press play on this mix, and drift away.

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How Our Brand Agency Became An Art Gallery, Too

One step into our office and you know you’re in an agency rooted in the tradition of art. Paintings, sculptures, and mixed media artworks greet you from the moment you step in the door – many of them created by hot shots in the Dallas art scene, including our very own agency partner and chief creative officer, Ken Womack.

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MindHandle Scholarship Fund Paints a Hopeful Future for Art Students

Funding for fine arts has been quietly disappearing in America for quite some time, but one Dallas advertising agency has decided to take action to ensure art lives on. Meet the MindHandle Scholarship Fund.

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