4 Ways to Align Mission, Vision and Values to Improve Employee Retention

If you’re in business, and your business is powered by people, you’re in the business of people. A company’s relationships with its employees should supersede any other, and its actions should support that belief.

 

Though most HR leaders would agree, there is always a force at work against employee engagement, regardless of the economic conditions. Naysayers will find a way to create headwinds against company values, and their actions will inevitably erode retention. Today, they’ll blame the great resignation (or throw up their hands in defeat). In 2019, they’d point to the lowest unemployment numbers on record. Years before that, the rise of the gig economy.

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How Company Culture Can Sink or Bolster Business

In the last couple of decades, there has been a seismic shift in the perception of company culture. The black box that once protected corporations' internal activities has been replaced with the glass box. Employees are now both media producers and consumers. And consumers, in turn, are potential employees and media channels. In this open-range digital age, empowering brand champions has never been more challenging.

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The CPO is the new CTO

For years, headlines have shouted how it’s critical for Chief Marketing Officers (CMO) to partner with their Chief Technology Officers (CTO) to create new marketing dynamics. We agree it’s important. Between emerging digital media, third-party delivery, increased hand-held tech in every multi-unit model, and upticks in pressure from the credit card industry, the race to upgrade and raise the tech bar is well underway.

 

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MindHandle Wins Four AAF Dallas ADDYs… Again

Earlier this month, MindHandle took home four new awards at the “Safest ADDYs Ever” 2021 American Advertising Awards, hosted by AAF Dallas. The most recent additions to our trophy collection: two Silver ADDYs in the Social category, one Bronze ADDY in the POP category, and the Dallas Foodie Award for Best Restaurant/Food Advertising.

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Meet Bren Montgomery, MindHandle CTO & Master of Risk Mitigation

MindHandle is thrilled to announce a new addition to our team: Bren Montgomery, Chief Technology Officer. Bren is a tech industry hotshot with a reputation for website wizardry. Under her leadership, MindHandle is expanding our branding and advertising services to include the complex undertaking of building scalable, reliable, and engaging websites.

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