In the last couple of decades, there has been a seismic shift in the perception of company culture. The black box that once protected corporations' internal activities has been replaced with the glass box. Employees are now both media producers and consumers. And consumers, in turn, are potential employees and media channels. In this open-range digital age, empowering brand champions has never been more challenging.
Earlier this month, MindHandle took home four new awards at the “Safest ADDYs Ever” 2021 American Advertising Awards, hosted by AAF Dallas. The most recent additions to our trophy collection: two Silver ADDYs in the Social category, one Bronze ADDY in the POP category, and the Dallas Foodie Award for Best Restaurant/Food Advertising.
Happy Super Bowl Monday.
Enough about Greg Brady or whatever his name is... Time to get down to what really matters. It's every marketer's favorite day of the year, when armchair advertising quarterbacks everywhere line up to rate the spots from Sunday night. I have been waiting for today like a kid on Christmas Eve... It's one of my favorite conversation topics, and this year did not disappoint.
MindHandle is thrilled to announce a new addition to our team: Bren Montgomery, Chief Technology Officer. Bren is a tech industry hotshot with a reputation for website wizardry. Under her leadership, MindHandle is expanding our branding and advertising services to include the complex undertaking of building scalable, reliable, and engaging websites.
What do musicians and marketers have in common? We are both masterful remixers.
Think about cover songs. Why do we love them? Because they’re an expertly mixed cocktail: 1 part novel, 1 part nostalgia. We’re simultaneously comforted by a familiar tune and thrilled by the creative reimagination.