MindHandle is a Finalist for Three 2020 DFW AMA Awards

Three of MindHandle’s marketing programs have been named finalists in this year’s Marketer of the Year Awards by the DFW chapter of the American Marketing Association. Over 300 entries were submitted for this year’s competition, with 50 finalists ultimately being selected for the 25 professional categories.

 

Read More

Now’s Not the Time to Social Distance from Social Media

In the most recent summertime report from The Harris Poll, 51% of Americans claim to be using social media more since the COVID-19 outbreak began. That percentage increases even more within specific age groups: 60% of respondents aged 18 to 34 and 64% of respondents aged 35 to 49 claim they have increased their screen time with social platforms.

Read More

Just Minted: MindHandle Mix Vol. 17: Right On The Money

At first glance, real estate investors and rock stars appear to have little in common, when, in reality, they share a major common passion: money.

 

Cold, hard cash is one of the most common subjects of top music hits around the world. And while dropping brand names for luxury watches and shoes might seem like surface-level swaggery, if you dig a little deeper, you’ll find stories about ambition, motivation, and freedom. Money stands for a lot more than money.

Read More

Let There Be MindHandle Mix Vol. 16: Light On

As a welcome to our newest client, Oldner Lighting, this week’s MindHandle Mix is a salute to the power of light! Owner and lighting master Scott Older uses his talents to bring out the emotion of commercial and residential spaces. Simply put: he transforms that space into a place by putting it in the best light.

 

Much like our playlist, Scott is truly eclectic. He’s a lighting designer, cyclist, nutrition junky, and even a musician! Give MindHandle Mix Vol. 16 Light On a listen and you’ll find a full spectrum of songs to love.

Read More

What Type of Hero Is Your Customer?

For centuries, storytellers have employed tools to create and understand the Heroes in their narratives. They work tirelessly to define their Hero from the inside out: from their motivations, fears, and desires, to their mannerisms, appearance, and habits. One of the most popular and time-tested tools for character development? Character personas. And they’re one heck of a tool for marketers, too.

Read More
Share this Story