Let’s get one thing straight: It’s not quitting, they’re just tired.
American workers have had enough.
Enough of their employer’s broken promises, of unhealthy work/life balance, toxic workplaces, being overworked and underpaid—and they aren’t holding back their collective disappointment.
In recent months, many have flocked to TikTok to share their stories of “quiet quitting” and stand in solidarity with their peers. The similarities between this trend and last year’s Great Resignation—a period in 2021 that saw close to 4 million workers leave their jobs each month—are staggering, to say the least. It indicates a clear and present disconnect between many organizations and their own employee experience initiatives. A disconnect that, if left unchecked, could evolve into a larger, potentially more devastating employment branding problem.
For now, at least, most folks aren’t actually quitting their jobs, they’re just choosing something new: themselves.