Internal communications can be daunting. It’s the gray space within an organization – does HR handle it? Does marketing take it on? Who is responsible for communications within the organization, and how do we attract prospects to what we have to offer?
DALLAS, March 4, 2022 -- MindHandle, an Employment Branding Agency that focuses on recruiting, retention and engagement, is partnering with Texas-based Frost as its employment branding agency of record. MindHandle will work hand-in-hand with Frost to develop, refine and promote the Frost culture with its 4,700 employees across more than 150 financial centers.
The answer is probably more complicated than you think, but might surprise you. In fact, it's likely your organization already has a plan, but you might not call it that or follow it with the rigor you know you should. Complex, multi-unit organizations with distributed employees cannot not communicate internally, or they wouldn’t exist. But to what degree is your team’s plan documented, aligned to, executed and measured?
Recently, I had the privilege to sit with our business development team along the sales journey of a new client. Our goals in the conversations that comprise these meetings are pretty simple: Remove barriers and get to the next conversation. The barriers are usually invisible constructs, present only in the prospects’ minds, but with the potential to block us from doing business together. So the art of the sale is really the act of throwing paint on invisible objects, making them visible only for long enough that we can smash them together.
For centuries, storytellers have employed tools to create and understand the Heroes in their narratives. They work tirelessly to define their Hero from the inside out: from their motivations, fears, and desires, to their mannerisms, appearance, and habits. One of the most popular and time-tested tools for character development? Character personas. And they’re one heck of a tool for HR and internal comms pros too.