In the last couple of decades, there has been a seismic shift in the perception of company culture. The black box that once protected corporations' internal activities has been replaced with the glass box. Employees are now both media producers and consumers. And consumers, in turn, are potential employees and media channels. In this open-range digital age, empowering brand champions has never been more challenging.
For years, headlines have shouted how it’s critical for Chief Marketing Officers (CMO) to partner with their Chief Technology Officers (CTO) to create new marketing dynamics. We agree it’s important. Between emerging digital media, third-party delivery, increased hand-held tech in every multi-unit model, and upticks in pressure from the credit card industry, the race to upgrade and raise the tech bar is well underway.
Earlier this month, MindHandle took home four new awards at the “Safest ADDYs Ever” 2021 American Advertising Awards, hosted by AAF Dallas. The most recent additions to our trophy collection: two Silver ADDYs in the Social category, one Bronze ADDY in the POP category, and the Dallas Foodie Award for Best Restaurant/Food Advertising.
MindHandle is thrilled to announce a new addition to our team: Bren Montgomery, Chief Technology Officer. Bren is a tech industry hotshot with a reputation for website wizardry. Under her leadership, MindHandle is expanding our branding and advertising services to include the complex undertaking of building scalable, reliable, and engaging websites.
What do musicians and marketers have in common? We are both masterful remixers.
Think about cover songs. Why do we love them? Because they’re an expertly mixed cocktail: 1 part novel, 1 part nostalgia. We’re simultaneously comforted by a familiar tune and thrilled by the creative reimagination.
Last week, MindHandle racked up not one, two, or three, but FOUR awards at the American Marketing Association’s Marketer of the Year Awards. That includes the top honor as overall Marketer of the Year! We’re celebrating this week, and you can, too, by listening to MindHandle Mix 18: Promise to Care, a playlist inspired by the award-winning magnetic storytelling we crafted for Texas Health Resources.
At MindHandle, we consider ourselves grateful for the opportunity to tell our clients’ magnetic stories. Doing the work is rewarding in itself, as we endeavor to solve problems and improve their situations every day. But we’re also so humbled by the recognition we’ve received from the American Marketing Association’s DFW Chapter. We were awarded in each of the three categories in which we were finalists – internal communications, healthcare and real estate – and our performance in those categories also earned us the coveted 2020 Marketer of the Year award.
Three of MindHandle’s marketing programs have been named finalists in this year’s Marketer of the Year Awards by the DFW chapter of the American Marketing Association. Over 300 entries were submitted for this year’s competition, with 50 finalists ultimately being selected for the 25 professional categories.
In the most recent summertime report from The Harris Poll, 51% of Americans claim to be using social media more since the COVID-19 outbreak began. That percentage increases even more within specific age groups: 60% of respondents aged 18 to 34 and 64% of respondents aged 35 to 49 claim they have increased their screen time with social platforms.
At first glance, real estate investors and rock stars appear to have little in common, when, in reality, they share a major common passion: money.
Cold, hard cash is one of the most common subjects of top music hits around the world. And while dropping brand names for luxury watches and shoes might seem like surface-level swaggery, if you dig a little deeper, you’ll find stories about ambition, motivation, and freedom. Money stands for a lot more than money.