What do musicians and marketers have in common? We are both masterful remixers.

Think about cover songs. Why do we love them? Because they’re an expertly mixed cocktail: 1 part novel, 1 part nostalgia. We’re simultaneously comforted by a familiar tune and thrilled by the creative reimagination.

Last week, MindHandle racked up not one, two, or three, but FOUR awards at the American Marketing Association’s Marketer of the Year Awards. That includes the top honor as overall Marketer of the Year! We’re celebrating this week, and you can, too, by listening to MindHandle Mix 18: Promise to Care, a playlist inspired by the award-winning magnetic storytelling we crafted for Texas Health Resources.

At MindHandle, we consider ourselves grateful for the opportunity to tell our clients’ magnetic stories. Doing the work is rewarding in itself, as we endeavor to solve problems and improve their situations every day. But we’re also so humbled by the recognition we’ve received from the American Marketing Association’s DFW Chapter. We were awarded in each of the three categories in which we were finalists – internal communications, healthcare and real estate – and our performance in those categories also earned us the coveted 2020 Marketer of the Year award.

Three of MindHandle’s marketing programs have been named finalists in this year’s Marketer of the Year Awards by the DFW chapter of the American Marketing Association. Over 300 entries were submitted for this year’s competition, with 50 finalists ultimately being selected for the 25 professional categories.

In the most recent summertime report from The Harris Poll, 51% of Americans claim to be using social media more since the COVID-19 outbreak began. That percentage increases even more within specific age groups: 60% of respondents aged 18 to 34 and 64% of respondents aged 35 to 49 claim they have increased their screen time with social platforms.

At first glance, real estate investors and rock stars appear to have little in common, when, in reality, they share a major common passion: money.

Cold, hard cash is one of the most common subjects of top music hits around the world. And while dropping brand names for luxury watches and shoes might seem like surface-level swaggery, if you dig a little deeper, you’ll find stories about ambition, motivation, and freedom. Money stands for a lot more than money.

As a welcome to our newest client, Oldner Lighting, this week’s MindHandle Mix is a salute to the power of light! Owner and lighting master Scott Older uses his talents to bring out the emotion of commercial and residential spaces. Simply put: he transforms that space into a place by putting it in the best light.

Much like our playlist, Scott is truly eclectic. He’s a lighting designer, cyclist, nutrition junky, and even a musician! Give MindHandle Mix Vol. 16 Light On a listen and you’ll find a full spectrum of songs to love.

This week’s MindHandle Mix is inspired by one of our favorite restaurants, Fish City Grill. Last year, we got to deep dive into the Fish City Grill experience to rebrand the restaurant chain inside and out (and racked up a few ADDYs along the way including “Best Restaurant Marketing.”) They’ve been our client and preferred source of oyster nachos ever since.

We love Fish City Grill because their brand is modern and friendly, with a dash of irreverence, and a lotta love for darn-tasty, fresh fish. So if you’re daydreaming of a coastal vacation like we are right now, press play on this mix, and drift away.

One step into our office and you know you’re in an agency rooted in the tradition of art. Paintings, sculptures, and mixed media artworks greet you from the moment you step in the door – many of them created by hot shots in the Dallas art scene, including our very own agency partner and chief creative officer, Ken Womack.

Funding for fine arts has been quietly disappearing in America for quite some time, but one Dallas advertising agency has decided to take action to ensure art lives on. Meet the MindHandle Scholarship Fund.