Mindhandle launched #TeamUp4TakeOut at the onset of COVID-19 as our pledge of patronage during the pandemic. It was our Dallas-based advertising agency’s way of supporting our roster of global restaurant clients, and local faves, by ordering takeout at least four times a week.

Press play on your summer vacation with MindHandle Mix, Vol. 14: Summatime, curated by our VP of Brand Management, Mike Stopper. These tracks are the perfect, upbeat soundtrack for flippin’ burgers, cannonball contests, and catching fireflies in the backyard.

Check out our interview with Stopper for a behind-the-scenes look into why he chose these tracks for our advertising agency’s newest playlist.

Internal miscommunication can make even the most irresistible marketing promotions fall flat in the final mile. All too often, our brand agency works together with corporate marketing partners to launch promotions they’ve poured their hearts into… only to yield lackluster results when frontline workers don’t have the right story—or motivation—to sell in corporate’s hard work.

No matter how old you get, summertime can bring you right back to being a kid again. Especially when you hit the open road with your family to visit relatives or friends in sleepy, peaceful towns out in the country. If you’re looking to get lost off the beaten path, our VP of Client Service, Jeff Begert, has the perfect nostalgic country playlist to whisk you away.

Press play on Jeff’s first MindHandle Mix, Vol. 13: Old School Country, and go behind the scenes to learn his inspiration for the mix in the following interview.

Energy, angst, sick basslines: the formula for a gnarly metal playlist. This week, Maria Colaluca — our masterful, buttoned-up, introverted strategist — treats us to a special blend of her favorite metal songs to blow off steam. So press play, crank it to 11, and get ready to rage through coronavirus to MindHandle Mix Vol. 12: Isolation Liberation.

Here’s her behind-the-mix interview:

If you’ve been to our office, you likely found yourself marveling at ‘Mix ’83’, a four-foot-long sculpture of an old-school cassette tape, created by our multi-talented CCO, Ken Womack. In fact, his artwork inspired the creation of our agency mixtapes. And – as if you needed any more proof that the guy loves the combination of great music and art – his debut mix, MindHandle Mix Vol. 11: Hard In Da Paint, includes the very songs he listens to while he paints.

MindHandle Mixes were born out an office tradition nicknamed “Funky Fridays”. Every Friday, we wrap up the week by boggieing down to groovy tunes. During April 2020, we were all working remotely to help combat the Coronavirus pandemic—and found ourselves missing the comraderie and good vibes of Funky Friday.

Our VP of Strategy, Cherie Neyrey created her playlist, MindHandle Mix Vol. 10: Dancing By Myself, to help lift our spirits. You’ll find tracks from Jackson 5 to Paul Simon that sound like pure sunshine. Here’s our interview with Cherie.

Good news! You’re finally able to open the dining areas your restaurant. With six to eight weeks of slow to no traffic, you and the team are raring to go! And yet, you’re anxious. The game has changed.

Our creative director, Carlos Cortiñas, brought together our latest MindHandle Mix Vol. 9: Brit Hop Pops—and it’s bloody brilliant. This mix follows the progression of underground pop across the pond, starting in the early 80s. It’s trippy, energizing, and anything but mainstream. Just trust us. Grab a pint and give it a listen with your mates!

Here’s our interview with Carlos himself.

Our latest MindHandle Mix from account director Jordan Duran gives us all the feels. This mix of soulful, moody tunes encapsulate the bitter-sweetness of wrapping up the week with a contemplative Sunday. Pairs well with black coffee, a cozy blanket, and the slight patter of rain.

How would you describe this mix?

Calm, chill, relaxing music to listen to while sipping coffee on your couch on a rainy Sunday morning after a long weekend of events. Slow-tempo songs for when your brain is still waking up and clearing out the fog.