Concerts play on in our memories for years after we exit the venue—and the right song can take us back in a heartbeat. Mindhandle Mix Vol. 7: Concert Consciousness was created by accountant Katie Lange, and steps through the chronological history of her experiences as a fan in the crowd for big name bands like The Beach Boys, U2, and Taylor Swift.
Here’s the story of Concert Consciousness, in her words.
Coronavirus is rapidly changing email marketing as we know it. The good news is that your customers want to hear from brands and this is a great time to build trust with subscribers. The tricky part is ensuring your message gets to your subscribers in the first place, instead of getting caught in spam folders.
Onward, and upward.
In March, Mindhandle and its clients took home four ADDYs at the 58th Annual AAF Dallas American Advertising Awards, presented by AAF Dallas, including the Dallas Foodie Award for best overall food advertising.
A million little decisions come into play when making a film. Choosing the perfect song to accompany a key scene is no small feat. Music sets the mood for a scene, cuing the audience into the nuanced, underlying emotions that can’t be conveyed by even the most talented actors and actresses.
MindHandle Mix Vol. 6: Songs that Steal the Scene, created by our multi-talented creative and strategist and resident film guru, Katie Cantu, celebrates the best tunes of cult classic films—and then some.
If time travel exists, it’s made possible through music. The right song can transport us right back to pivotal—and even trivial—moments in our lives. MindHandle Vol. 5: Favorites Over Time, created by our senior production artist, Santiago “Bo” Botello, reminds us that music is not merely meant to be heard—it’s made to be felt.
The Coronavirus (COVID-19) pandemic and the subsequent “Shelter in Place” mandate has changed everything. Whether we are six feet, six blocks or six miles apart, the need for communication in our current world is imperative for keeping our businesses, and our lives, moving forward.
It’s almost summertime in Texas, which means we’re dreaming of lounging by the pool or taking a tropical beach vacation. If you’re itching for a dip in the water, too, you’ll love MindHandle Mix Vol. 4: Under the Sea, curated by our art director and resident aquatic explorer, Jillienne Jacoby. C’mon in, the water’s warm!
We’re a Texan agency, and it’s about dang time we celebrated our Texas pride on Spotify. Tune into MindHandle Mix Vol. 3: Floatin’ ‘ol Frio, created by our Texas-born-and-breaded VP of Brand Management, Mike Stopper. This mix two-steps through the best hits from Lone Star State music artists, like George Strait and Lyle Lovett, and sounds even better with good company and a cold one in hand.
Texas restaurants generated $70.6 billion in sales last year, and those same establishments employed 10% of the state’s population. Our shop is fortunate to shape the stories of several amazing restaurant brands, like Chili’s, Fish City Grill, On the Border, Raising Cane’s and Main Event.
Cruises and flights canceled. Colleges and universities sending students home to watch lectures online. Public schools closing. Offices asking employees to telecommute. Concerts, parades, festivals and sporting events postponed indefinitely.
