MindHandle Mixes were born out an office tradition nicknamed “Funky Fridays”. Every Friday, we wrap up the week by boggieing down to groovy tunes. During April 2020, we were all working remotely to help combat the Coronavirus pandemic—and found ourselves missing the comraderie and good vibes of Funky Friday.

Our VP of Strategy, Cherie Neyrey created her playlist, MindHandle Mix Vol. 10: Dancing By Myself, to help lift our spirits. You’ll find tracks from Jackson 5 to Paul Simon that sound like pure sunshine. Here’s our interview with Cherie.

Good news! You’re finally able to open the dining areas your restaurant. With six to eight weeks of slow to no traffic, you and the team are raring to go! And yet, you’re anxious. The game has changed.

Our creative director, Carlos Cortiñas, brought together our latest MindHandle Mix Vol. 9: Brit Hop Pops—and it’s bloody brilliant. This mix follows the progression of underground pop across the pond, starting in the early 80s. It’s trippy, energizing, and anything but mainstream. Just trust us. Grab a pint and give it a listen with your mates!

Here’s our interview with Carlos himself.

Our latest MindHandle Mix from account director Jordan Duran gives us all the feels. This mix of soulful, moody tunes encapsulate the bitter-sweetness of wrapping up the week with a contemplative Sunday. Pairs well with black coffee, a cozy blanket, and the slight patter of rain.

How would you describe this mix?

Calm, chill, relaxing music to listen to while sipping coffee on your couch on a rainy Sunday morning after a long weekend of events. Slow-tempo songs for when your brain is still waking up and clearing out the fog.

Concerts play on in our memories for years after we exit the venue—and the right song can take us back in a heartbeat. Mindhandle Mix Vol. 7: Concert Consciousness was created by accountant Katie Lange, and steps through the chronological history of her experiences as a fan in the crowd for big name bands like The Beach Boys, U2, and Taylor Swift.

Here’s the story of Concert Consciousness, in her words.

Coronavirus is rapidly changing email marketing as we know it. The good news is that your customers want to hear from brands and this is a great time to build trust with subscribers. The tricky part is ensuring your message gets to your subscribers in the first place, instead of getting caught in spam folders.

Onward, and upward.

In March, Mindhandle and its clients took home four ADDYs at the 58^th Annual AAF Dallas American Advertising Awards, presented by AAF Dallas, including the Dallas Foodie Award for best overall food advertising. 

A million little decisions come into play when making a film. Choosing the perfect song to accompany a key scene is no small feat. Music sets the mood for a scene, cuing the audience into the nuanced, underlying emotions that can’t be conveyed by even the most talented actors and actresses.

MindHandle Mix Vol. 6: Songs that Steal the Scene, created by our multi-talented creative and strategist and resident film guru, Katie Cantu, celebrates the best tunes of cult classic films—and then some.

Nostalgic & timeless tunes that have a story to tell.

If time travel exists, it’s made possible through music. The right song can transport us right back to pivotal—and even trivial—moments in our lives. MindHandle Vol. 5: Favorites Over Time, created by our senior production artist, Santiago “Bo” Botello, reminds us that music is not merely meant to be heard—it’s made to be felt.

The Coronavirus (COVID-19) pandemic and the subsequent “Shelter in Place” mandate has changed everything. Whether we are six feet, six blocks or six miles apart, the need for communication in our current world is imperative for keeping our businesses, and our lives, moving forward.