At MindHandle, we consider ourselves grateful for the opportunity to tell our clients’ magnetic stories. Doing the work is rewarding in itself, as we endeavor to solve problems and improve their situations every day. But we’re also so humbled by the recognition we’ve received from the American Marketing Association’s DFW Chapter. We were awarded in each of the three categories in which we were finalists – internal communications, healthcare and real estate – and our performance in those categories also earned us the coveted 2020 Marketer of the Year award.

This week’s MindHandle Mix is inspired by one of our favorite restaurants, Fish City Grill. Last year, we got to deep dive into the Fish City Grill experience to rebrand the restaurant chain inside and out (and racked up a few ADDYs along the way including “Best Restaurant Marketing.”) They’ve been our client and preferred source of oyster nachos ever since.

We love Fish City Grill because their brand is modern and friendly, with a dash of irreverence, and a lotta love for darn-tasty, fresh fish. So if you’re daydreaming of a coastal vacation like we are right now, press play on this mix, and drift away.

One step into our office and you know you’re in an agency rooted in the tradition of art. Paintings, sculptures, and mixed media artworks greet you from the moment you step in the door – many of them created by hot shots in the Dallas art scene, including our very own agency partner and chief creative officer, Ken Womack.

Funding for fine arts has been quietly disappearing in America for quite some time, but one Dallas advertising agency has decided to take action to ensure art lives on. Meet the MindHandle Scholarship Fund.

Mindhandle launched #TeamUp4TakeOut at the onset of COVID-19 as our pledge of patronage during the pandemic. It was our Dallas-based advertising agency’s way of supporting our roster of global restaurant clients, and local faves, by ordering takeout at least four times a week.

Press play on your summer vacation with MindHandle Mix, Vol. 14: Summatime, curated by our VP of Brand Management, Mike Stopper. These tracks are the perfect, upbeat soundtrack for flippin’ burgers, cannonball contests, and catching fireflies in the backyard.

Check out our interview with Stopper for a behind-the-scenes look into why he chose these tracks for our advertising agency’s newest playlist.

Internal miscommunication can make even the most irresistible marketing promotions fall flat in the final mile. All too often, our brand agency works together with corporate marketing partners to launch promotions they’ve poured their hearts into… only to yield lackluster results when frontline workers don’t have the right story—or motivation—to sell in corporate’s hard work.

No matter how old you get, summertime can bring you right back to being a kid again. Especially when you hit the open road with your family to visit relatives or friends in sleepy, peaceful towns out in the country. If you’re looking to get lost off the beaten path, our VP of Client Service, Jeff Begert, has the perfect nostalgic country playlist to whisk you away.

Press play on Jeff’s first MindHandle Mix, Vol. 13: Old School Country, and go behind the scenes to learn his inspiration for the mix in the following interview.

Energy, angst, sick basslines: the formula for a gnarly metal playlist. This week, Maria Colaluca — our masterful, buttoned-up, introverted strategist — treats us to a special blend of her favorite metal songs to blow off steam. So press play, crank it to 11, and get ready to rage through coronavirus to MindHandle Mix Vol. 12: Isolation Liberation.

Here’s her behind-the-mix interview:

If you’ve been to our office, you likely found yourself marveling at ‘Mix ’83’, a four-foot-long sculpture of an old-school cassette tape, created by our multi-talented CCO, Ken Womack. In fact, his artwork inspired the creation of our agency mixtapes. And – as if you needed any more proof that the guy loves the combination of great music and art – his debut mix, MindHandle Mix Vol. 11: Hard In Da Paint, includes the very songs he listens to while he paints.