In the most recent summertime report from The Harris Poll, 51% of Americans claim to be using social media more since the COVID-19 outbreak began. That percentage increases even more within specific age groups: 60% of respondents aged 18 to 34 and 64% of respondents aged 35 to 49 claim they have increased their screen time with social platforms.
Coronavirus is rapidly changing email marketing as we know it. The good news is that your customers want to hear from brands and this is a great time to build trust with subscribers. The tricky part is ensuring your message gets to your subscribers in the first place, instead of getting caught in spam folders.